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According to Sensor Tower's store intelligence platform, a total of 43 Chinese manufacturers made it into the top 100 grossing global mobile game publishers in November 2022. Thanks to the strong performance of new games launched by Tencent and Chaoxi Lightyear in overseas markets, these 43 vendors together raked in $2.07 billion, up 11.3% from October, and accounted for 40.2% of the global Top 100 mobile game publishers' revenue for the period, as detailed below.
Note: This report only counts the revenue of publishers, and does not include third-party Android channels in China.
TOP30 mobile game publishers in China by revenue
GODDESS OF VICTORY: NIKKE, a second-order shooter released by Tencent overseas in early November, topped the iOS mobile game download charts in several markets including the US, Japan, and South Korea on its launch day. Its art, story setting, and combat mechanics were well-received by players. In November, the game ranked No. 1, No. 3 in Japan, No. 3 in South Korea, and No. 18 in the United States, respectively. It also topped the top-grossing mobile games overseas, grossing over $100 million. Thanks to the game, Tencent's game revenue grew by 20% month-on-month in November, and the company became the fourth highest-grossing mobile game publisher in Japan, behind Konami, Square Enix, and Bandai Namco. NIKKE, jointly created by Chinese and South Korean manufacturers, is undoubtedly the most popular new game in 2022. Its success in the international market will also lead to a new wave of mobile game competition in the new wave.
Original God version 3.2 was released on November 2nd, and that day saw the highest game flow of the year so far. In November, Miha's mobile revenue increased by 47% from the previous month, putting it back in the top three of global mobile game publishers by revenue, just behind Tencent and Activision Blizzard.
In this issue, Ark of Tomorrow and Soul of Sparrow both received major updates in the Japanese market, resulting in a 73% increase in the online revenue of the publisher Ustar, returning to the 10th highest-grossing mobile game publisher in China. It is worth mentioning that in the highly competitive Japanese mahjong mobile game market, Finakami has become the highest-grossing mobile game in Japan and the most popular among young players through its linkage with the famous local manga Saki-Saki -.
Following October's strong performance, MARVEL SNAP, a card and card game launched in overseas markets, hit a new high in revenue, pushing publishers' revenue up 45% month-on-month to move up 5 spots to # 17. The Marvel IP adaptation has grossed more than $20 million.
The combination of mini-games and core gameplay has been popular in the recent overseas buying market. Diandian Interactive's placed card game Valor Legends: Dog Rescue has also seen rapid growth through this strategy. After the launch of the Save the Dog mini-game at the end of September, the game enjoyed a significant advantage in volume and revenue hit a new high. November revenue surged 222% month-on-month, bringing the publisher back to # 27.
After being released in China in August, the mobile game "Life Lost", an urban theme, was released in the overseas market at the end of October. The publisher's revenue increased by 209% month-on-month and entered the list for the first time at No. 30.
Outside the list, the Chinese mobile game publishers that made it into the TOP100 by global revenue were 43 in order: Toeic, Heart.com, Star Entertainment, Bock City, Hero Entertainment, Arue Technology, Competitive World, Purple Dragon Games, Bingchuan Network, Mattel163, Bilibili, Friendship Shigang, and Zhuohang Network.
TOP20 grossing mobile games in China's App Store
"League of Legends" version 3.5 was released on November 18, and the massive content including new characters helped the game's revenue increase by 21% from the previous month.
With the launch of the 3.5-anniversary campaign, Ark of Tomorrow's revenue in the domestic iOS market increased by 340% month-on-month in November, and publisher Eagle Point Network regained the 25th place in the mobile game publisher's top-grossing list.
The launch of events such as "Day of Pranks" and "Fantastic Journey: Aurora Season" in late October and early November led to a significant increase in revenue, which rose 48% month-on-month to # 9 in November.
